The world has changed a lot in the last week and a half, and maybe one of the only silver linings in this situation is that we’re realizing the difference between what we need in order to survive...

What’s an influencer? In marketing, it’s an individual who has the power to impact others’ thoughts or purchases. In agriculture, I’ve heard it described as an advocate, AGvocate,...

Sometimes it feels like every headline I see is so far-fetched and irrelevant to my daily life that I wonder if I’m the weird one

Tell your story. Tell your story. Tell your story. This is the mantra that probably every farmer and agriculturalist has heard seemingly non-stop over the last few years as social media continues to explode

While facing the “college plague” last week, which I’m sure many in or around college campuses have faced at some point this semester or in past semesters, something happened that I never...

When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...

A few years ago, I purchased a cattle shed for my kids. We call it "Grandpa Bob's shed," as I used some of my inheritance money to purchase it

In dairy’s labor availability crisis, many farms have focused on doing a great job of training whether they are hiring someone with limited or extensive experience

There are lots of times that it has been hard to think of the future of the dairy industry with optimism. Especially after the challenges of the last few years

Most farmers are passionate about their animals and the food they produce. Some farms turn that passion into a business, selling products directly to consumers. To stand out among the crowd, it

I get it; I really do. My husband and I are super frugal, and some actually might call us cheap, so the idea of spending extra money on flowers or candy just because the calendar tells us to is something...

Last year, I read a post from Jennifer (@albertafarmlife) on Twitter that made me laugh. It said, “I love the ‘farmhouse’ décor trend. I do. It’s cute. But who do they think...

My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...

Farmers should be on the lookout for animal activists pretending to “help” farmers

Maybe I look younger than I actually am. Maybe I don’t look like the “Rodgers.” Maybe I have a sign stuck to my back saying I can’t help you. Or maybe, just maybe, there is still...

We all know that PETA has an affinity for fabricated and overexaggerated photos, videos, and situations to make every farmer look evil

This time of year can seem rather melancholy, especially if you live in a state that experiences winter conditions

How long have we heard that fluid milk must innovate in order to combat declining consumption? With such a dynamic marketplace, it seems that simple white milk is sometimes lost in the shuffle

It might be a new year, but some things never change. I don’t expect a new reaction this year after I reveal what I’m studying in school and what I’m passionate about

In a 24-hour period, you only have so much time to get things done. On the farm, it seems like you need at least 25!